On-line Business. Overcoming Obstacles to Global Markets
Online shopping has grown by 40% of the total world trade over the past 20 years. Ukrainian business is no exception. Today about 70% of Ukrainian web users take advantage of sites focusing on e-commerce. So that is not surprise that for the last several years there has been a tendency of moving from B2B sector to online service. Today the economic situation in Ukraine is formed not only by primary sector, but also by large online companies. Having gained experience in the online trade at the local level, Ukrainian companies start to reach international online markets. Creation of equal competitive conditions for domestic and foreign online exporters, international experience in regulating online trading, as well as legislation improvement will be discussed at this panel discussion.