Yaroslav is a Co-founder and CEO at Petcube, a technology company dedicated to connecting pets to the internet.

Prior to that, he has co-founded Internet Initiatives, an NGO dedicated to promoting digital literacy in Ukraine, and SM Digital, a digital advertising boutique which he later sold to Prodigi - the leading digital agency in Ukraine at the time. Yaroslav got his masters in computer science from the Applied Math faculty of Kyiv Polytechnic Institute. He currently splits his time between two cities where Petcube has the largest offices - San Francisco and Kyiv.