CEO of Advanter Group, Co-founder of the Civic Platform “The New Country”
Head of international agency Luniter troubleshooting in Central and Eastern Europe, Head of Strategy Center G.O.Sh.
Lecturer at business school MIM Kyiv (courses "Strategic Management" and "Strategic Marketing"); NIMA program (Belarus); British Higher School of Design (Moscow, Russia; course "Branding"). Associate Professor, Department of International Economics and Marketing at Taras Shevchenko National University of Kyiv.
Co-founder of FreeGen movement; member of the editorial board of "Marketing Research" magazine.
Member and Head of Professional Juries of the contests: "Brand of the Year", "White Square", festival “Open” in Belarus, international competition EFFIE Awards, "Golden Compass" and others.
More than 20 years of experience in consulting projects on strategic management and marketing. During this time implemented more than 1,500 projects in various fields of business and education in Ukraine, Belarus and Eastern Europe.
Author of 8 books and more than 150 publications in the field of marketing, strategic management, business organization and international economics for Forbes, Companion and other business publications. Author of the system-reflexive marketing concept, tricyclic management concept, brand-management concept S-brands. Author of the first MOOC (online) course in Ukraine ("Brand Management", more than 8,000 students) and of the first blended learning course in Ukraine (“Strategic marketing”).
Best coach and marketing consultant in Ukraine by professional ratings.