Robert Govers - one of the world's most influential experts in building and promoting city, region and country brands. Dr. Govers has worked on developing strategies for national brands of the UAE, Qatar, the Netherlands, Kazakhstan as well as several regions within the EU. Co-founder of the global analytical project Good Country Index, in which Ukraine has been ranked №1 in its global contribution to the development of Science&Technology for two years in a row. Dr. Govers is the author of numerous books, reports and publications on territorial branding, community development and regional tourism.