Vassilen Tzanov

General Manager Upfield CEE

Vassilen Tzanov Poland

Vassilen has over 25-year practice in management positions (general management and commercial/marketing/sales/trade marketing) at large international businesses. Before joining Upfield – the biggest global player in the plant-based foods, Vassilen stood at the helm of FMCG market leaders such as CEDC Polska, HOOP Polska, Roust Russia as well as Heineken operation companies. He has earned his broad experience in managing projects and teams in Poland, Ukraine, Russia, Belarus, Hungary, Czech Republic, Slovakia, Romania, Bulgaria, Serbia. Vassilen enjoys a proven track record in the turnaround business. Graduated from Warsaw School of Economics (SGH) and Heineken international INSEAD and Harvard Business School programs.

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