Faced with rapid changes in the way business is done, entrepreneurs need to be more creative and aspiring. Company life cycles are getting shorter while business competition means that final products need to be launched faster. In the age of globalization, entrepreneurs need to comprehend a new set of rules for doing business, including identifying both consumers’ needs and market opportunities worldwide. The intense rivalry in global market requires creativity from entrepreneurs in order to spur their business performance.

What skills and knowledge do entrepreneurs need today to succeed? How do you find inspiring ideas, form a new team and favor consumers in the current climate? How do you start doing business in times of uncertainty?