Michael Horsch is the founder of the HORSCH Maschinen GmbH. In 1979 he went to the USA with the plan in mind to have his own farm one day. In 1981 he came back and built his first direct seeder instead. In 1984 he founded the HORSCH Maschinen GmbH together with his father Dankwart and his uncle Walter.

Since 1990 with the opening of Eastern Europe the company has been growing very rapidly. Today HORSCH still is one of the fastest growing short line farm machinery manufacturers in the world. Even in the downturn between 2013 and 2016 HORSCH grew by over 30%.

There are three factories in Germany, one in USA, one in Russia, one in Brasil and one in China. Michael Horsch and his brothers run several farms in East Germany and the Czech Republic. The farm AgroVation in CZ is a model future farm which many farmers around the world have already visited.