15:30 - 17:00
Hall A, 3rd Floor
In today’s world, innovation is the primary driver of human progress and a key factor in transforming businesses.
In transnational corporations, innovation plays a vital role in the corporate culture, with Research & Development offices making strategic business decision to promote it. However, despite this focus on innovation, corporations’ goals cannot always be achieved.
For example, according to the Harvard Business Review, potential employees do not always react well to changes in the business market.
Despite the fact that the road to innovation is often difficult and filled with obstacles, it is necessary to make mistakes in order to succeed.
What does innovation really mean and what does it not? Can innovation help to save companies who are operating under the worst possible conditions? How does one develop innovation within companies, while constantly generating new ideas?