It has been proved not theoretically, but practically: Reputation can be measured, analyzed and designed!
The Institute’s unique methodology called RepTrak® is a globally recognized reputation analysis standard used in the projects World Most Reputable Companies and World Most Reputable Countries, which are published annually on Forbes.com.
According to many leading businessmen and co-investors of the BUSINESS100 platform, in today's globalized world, reputation is becoming a new “currency” for building successful companies, brands and countries. That is why the Institute’s scientific approach to measuring, analyzing and designing reputation has attracted so much interest from the global business community in recent years!
PS: …the event is highly recommended for the owners of export-oriented Ukrainian companies.
Pre-registration is required: http://bit.ly/2MnQkyK