Development of new technologies, growing volume of big data and pervasive consumption of digital content are changing the ecosystem of modern media. Now, the end users consume their media content entirely digitally. That is why, to keep up with the new habits of an advanced audience, media companies need to leave old stereotypes aside and experiment with business more.

How to rearrange business processes to match the digital way of life and is there a future for television companies and advertising agencies? What is it important to bring and not to lose in the process of changes?