Olena Plakhova has over 20 years of successful experience in integrated communications, in-depth expertise in strategic reputation management and crisis management. She led these areas in large Ukrainian companies, including Continuum, Corum Group, and Starlight Media.
Since 2020, she has held the position of Chief Reputation Officer at Nova Post Group. Her key professional achievements include communicating business model changes, company management model, and social behavior changes among employees of a particular group. In 2021, her marketing and communication team won the Effie Awards Ukraine, and her projects received 35 awards in national and international rankings.
She is the author of numerous expert columns and articles on reputation management, crisis communications, etc.
You can download the current program in PDF format or view it directly on our website.
DownloadThe ongoing aggression has posed unprecedented challenges to the Ukrainian industry, forcing it to search for new ways to adapt. At the beginning of the year, the President initiated the Made in Ukraine policy with the aim of strengthening the national industrial base and increasing the competitiveness of domestic goods.
This panel discussion will focus on how industry and the Government respond to the challenges of war, and how they can build a sustainable economy. Participants will discuss the first outcomes of the Made in Ukraine policy, its impact on industry, and what needs to be improved to increase efficiency.
Also, strategies for preserving the industrial potential, attracting investments and cooperation with international partners to support Ukrainian industry will be considered.